Swachhata Campaign 4.0 – The Swachhata Campaign 4.0 is being implemented by government of India and UGC has issued the letter to all higher educational institutes to follow it. It is an initiative under the Government of India’s ongoing “Swachh Bharat” (Clean India) mission.
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It focuses on improving cleanliness and hygiene across the country, specifically in government offices and public spaces. Swachhata Campaign 4.0, launched in 2023, is the latest phase of this larger effort. It encourages citizens, institutions, and government bodies to actively participate in activities related to cleanliness, waste management, and sanitation improvements
The first phase is preparatory phase that will start from the September 16 to September 30. The campaign will start from October 2 to October 31. For this the HEI will appoint the nodal officer in their institution and will arrange training to these officers. They will identify campaign sites for cleanliness, scrap disposal.
Key Features of Swachhata Campaign 4.0:
- Focus on Institutional Cleanliness: One of the key aspects of this campaign is ensuring cleanliness in government offices, promoting a clean work environment, and enhancing productivity.
- Waste Management: Emphasizes the reduction, reuse, and recycling of waste in institutions and urban areas.
- Digital Swachhata: The campaign promotes the use of digital tools to monitor progress and report on cleanliness activities.
- Increased Public Participation: Citizens are encouraged to join in various cleanliness drives, and there is a significant focus on public awareness about the importance of sanitation.
- Sustainable Practices: Encouraging the adoption of sustainable methods for waste disposal and cleanliness that can be maintained over the long term.
This campaign is part of the broader Swachh Bharat Abhiyan (Clean India Mission), launched in 2014, aimed at eliminating open defecation and improving waste management across India.
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