MBA in Digital Marketing- The market is shifting from a conventional platform to a new platform, which is digital. It is expanding very fast. Even a shopkeeper now operates his website to run his business. Any new opportunity brings its challenges, MBA in Digital Marketing prepares you on these lines.
One can see the growth of the digital advertising industry across India as it had a market size of around 47 billion in 2015, which only went up to a market size of approximately 199 billion in the financial year 2020. This figure is projected to go up to 539 billion rupees by 2024.
LinkedIn puts Digital Marketing in the top 10 trending jobs in India. Digital Marketing is one of the most popular Digital Marketing courses in India.
MBA Digital Marketing is a 2-year specialized course that covers online branding and marketing of products on a local and global scale through digital platforms.
Role in Company
Digital Marketing Manager, Social Media Manager, SEO Manager Campaign Manager
Topics covered in MBA Digital Marketing
Internet Marketing | Mobile Marketing |
Digital Marketing | Email Marketing |
Strategic Marketing | E-commerce |
Content Marketing | Marketing Analytics, PPC |
SEO | Social Media Marketing |
Candidates are offered jobs in MNCs, Media, and top digital marketing companies from around the world
Google, Amazon, Flipkart, Facebook, Digital advertising agency Webchutney, Pinstorm, and others are among the top companies that hire digital marketing professionals in various capacities.
Types of Digital Marketing Course
MBA Digital Marketing, Executive MBA, a Distance in MBA Digital Marketing
The course these days are tweaked to cover E-commerce. As the world is on the e-commerce platform to make buying choices.
Eligibility
You should be a graduate or postgraduate in any stream to pursue this course
Entrance Exams
CAT, MAT, GMAT, CMAT, XAT, IBSAT, NMAT some universities conduct their own entrance test
Areas to work
Digital Marketing Agencies, FMCG, E-commerce companies, Food tech, Fintech, Banking, Sales and Marketing companies, NGO