The Google Digital Business Marketing Apprenticeship and Data Analyst Apprenticeship is a program of 24 months offering learning and development to individuals looking to start a career in Digital Business Marketing.
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The minimum qualification for both Digiatal Marketing and Data Analyst is same but google demand special set of qualification for Data Analyst position.
Last Date Of Applying – Oct-23-2024
Minimum qualifications for Digital Marketing
- Bachelor’s degree or equivalent practical experience.
- Maximum 1 year of experience in a Digital Business Marketing role post-graduation.
- Experience with using Google Workspace (e.g., Gmail, Chrome, Docs, Sheets, etc.) or similar applications.
- Ability to communicate in English fluently, to understand and execute instructions and learn via training documentations and presentations.
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For Data Analyst Preferred Qualification
- Understanding of SQL programming.
- Knowledge of data analysis or interest in working with numbers and patterns.
- Ability to navigate ambiguous tasks, find suitable solutions, and seek help/advice where appropriate.
- Ability to work independently and within a team framework.
- Excellent problem solving and critical thinking skills
Data Analyst Responsibilities
- Assess data accurately and identify anomalies, create documents for knowledge sharing, and conduct custom analysis to uncover industry insights for Google’s customers.
- Solve real life problems while developing and learning from working leaders. Use data to quantify the business impact of Google media recommendations.
- Gain an understanding of the data lifecycle and how this translates to different business units solving issues with data. Gain practice with a range of tools and techniques, distilling down data for actionable takeaways and making recommendations across different business groups.
- Develop knowledge of essential data analysis skills and use spreadsheets and programming languages to organize and analyze data.
Digital Marketing
If you’re currently pursuing a degree or working in the field for more than 12 months, Google encourage you to browse their careers website for other opportunities.
While at Google, you will have the opportunity to work alongside a team of Googlers to solve real life problems while developing and learning from exceptional leaders. An external training partner will also support you during the program.
As an Apprentice, you will help define, design, and implement campaigns across a variety of Google ads platforms. Supporting Google client accounts and enhancing their advertising campaigns across platforms and apps. You will understand their needs, identify insights to make their digital marketing more effective across different Google products. You will do this in collaboration with cross-functional teams.
Digital Business Marketing apprentices tend to explore careers such as: Ad Product Specialist, Account Manager, Business Development Associate, Digital Marketing Specialist, Search Engine Optimization Analyst, Digital Marketing Manager.
Google aspires to be an organization that reflects the globally diverse audience that our tools serve. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas and cultures lead to the creation of better products and services. Interacting with people in all parts of the company will give you insight into our unique enterprise and corporate culture.
What will you learn to do?
- Marketing on Digital Platforms and Apps (Creating value through digital ads).
- Customers on Digital Platforms and Apps (Analyzing data to identify and target users).
- Business Development and Decoding the Sales Funnel (Understanding the life of a lead).
- Optimizing Digital Ad Accounts (Deep understanding of ad products).
- Strategising and Evaluating Digital Campaigns (End to end campaign management).
- Running a Digital Marketing Agency (Running a viable business with digital marketing expertise)
- Troubleshooting Ad Technologies (Partnering with cross-functions to troubleshoot for ad customers)
- Generative AI in Digital Marketing and at work
- Ad Product Certifications (Qualified understanding of leading ad products)
Apprentices become part of our mission to build great products for every user, and their different experiences help ensure that our products are as diverse as our users.
Apprenticeships contribute towards the development of digital skills by providing opportunities for work and study. They can serve as part of your journey to a meaningful career. During the program, apprentices get exposure to different areas and teams at Google, while receiving external training and developing their professional skills on the job.
Responsibilities
- Develop your knowledge on digital ad platforms, online campaigns and troubleshooting for ad accounts. Partner with teams to drive product and partnership solutions.
- Learn business development by addressing leads from new and existing clients, and act as an account coordinator and facilitator.
- Learn to analyze data and derive insights to identify opportunities for clients and agencies.
- Develop knowledge of existing and emerging advertising products, and how users and clients may interact with them.
- Develop knowledge on applying AI based solutions for digital advertising and to enhance productivity.